So Typical Me

Emma Hagman

We are so happy to introduce you to 10 brand new covers designed by the Finnish designer Emma Hagman! We know that you’ve been waiting for those Scandinavian designs famous for being playful yet simple, and doesn't Emma's art fit the brief just perfectly? You now have the opportunity to choose between these gorgeous nature-inspired patterns that are worth showing off. Play around with them and don’t forget to add all the extras to make sure you create something extraordinary and uniquely yours both inside and outside.

You will find Emma’s beautiful illustrations under the category “Design: Emma H” when choosing your front and back covers. We hope you’ll enjoy this collection as much as we do!

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Emma Hagman Kalender und Notizbuch

Emma Hagman is a pattern designer and illustrator from Finland, educated in Paris, with many years of international experience. She designs prints for home textiles, wallpaper, stationary, tableware and fashion. She has created patterns and illustrations for many big and small companies worldwide. Emma also has her own product range for which she illustrates various textile and paper goods and which she sells in her web shop. Emma’s style is modern Scandinavian with a retro touch. Her patterns are playful, colourful and graphically simple. She paints and draws everything by hand as she enjoys the spontaneity of it. Emma spends a lot of time in nature and gets inspiration from its forms, details, light effects and colours.

The collection designed for So Typical Me contains patterns and illustrations inspired from Emma’s own garden, the Finnish forest and archipelago as well as some extraordinary places she dreams about.

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